One of the important factor along with having a website, a web app or a mobile app, is to be able to get results and visitors in terms of app downloads and website traffic. This results play a crucial role in delivering reports of what the users are liking, which page they are visiting the most and how to back link other pages with these popular pages to make sure the traffic remains on the website. This part is called Digital Marketing where our marketing team excels in delivering expected results.

Search Engine Optimization and Social Media Marketing are the two main channels of this modern digital world to market your brand, website or the app. Even after spending millions of dollars businesses can’t find a right strategy as to what will work for their business and what will not. Since digital marketing is the game of experts who knows it right, has to be done by the professionals to keep the marketing budget under control and deliver results in high ranking on search engines, website traffics, lead generation and more.

Social Media Marketing works as a supporter for all the paid campaigns and allows you to connect with your audience socially, listen to what they are saying about your brand and deliver your future content as to what they expect. Our way to approach for social media starts with defining the target audience, create the content to put on platforms like Facebook, Instagram, Twitter etc.

The challenges for a good digital marketing plan
There are many challenges which need to be met to create a good digital marketing plan. With a lot of online competition, we know what to do to implement a successful marketing strategy.
Challenges with digital marketing
Here are some of the common challenges for digital marketing:
  • It is hard to stand out with a lot of competition
  • There are various different marketing channels
  • A good return on investment requires cost control
  • The possibilities for digital marketing keep changing
Our solutions for digital marketing
To handle these challenges, we take the following approach:
  • Experience with multiple digital marketing channels
  • A training program to stay updated with the latest changes
  • An experienced team that will keep track of a good ROI
  • Inspiration to create the right marketing content for the job
Main points of focus
When working on digital marketing, these are some of the areas we mainly focus on:
Complete functionality
Of course first and foremost we need to make sure that everything on the website works. Broken functionality is obviously the biggest problem a website can have.
Intuitive layout
A lot of science goes into the layout of a website. There are multiple factors into making it as easy as possible for visitors to understand how a website works.
Performance and responsiveness
We always optimize our websites for a good number of resolutions. Besides that, no one likes a slow website, so we have spent a lot of time in researching all measures to improve loading speed.
Our Related Areas of Expertise:
As an IT development company, we cannot just specialize in one thing, as many areas of expertise are often related. Therefore we have experts working in the following related areas:
Unique selling points of Orange Genesis IT
IT development has it's own challenges and points of focus. This is why we ensure that we can take care of those challenges. Our teams of employees are specifically assembled to make sure we can meet your requirements.
Multiple skilled teams of developers
We have created several teams of developers, each with it's own specialization
More than seven years of experience
Not only our developers, but also our management has good experience with a number of projects
Set up your own project management or use ours
We are ready to work in your project management tool but we can also provide this for you.
Training program for our developers
We keep our developers up to date with the latest technologies and advancements
Accurate and shared time registration
We want to give you insight into our work, and we do that by also sharing the spent hours with you
High availability of our team
We ensure that we are available outside office hours as well and in weekends on request
Select if you want hourly billing or a fixed price
Depending on your project, we offer two types of price models.
When clients have larger projects and when they have recurring work, they often choose for an hourly model. In this model we keep a registration of hours and send invoices accordingly. You can also buy a pack of hours in advance.
  • Monthly invoices without unexpected costs
  • Proper registration of hours
  • Flexible model in case of new requirements
  • Discounts for larger amounts of work
Sometimes people can prefer a fixed-price project because of the certainty it gives for the total price. We can offer this model in case of a clearly defined scope of the project in advance.
  • You know what exactly what project will be delivered to you
  • The price will be clearly stated in the contract
  • The price will only change if the requirements change
  • Can be paid in seperate milestones